ABOUT US
We are not going to deny it, nor can we hide it. We are passionate about two wheels. We come from the world of competition, adrenaline and high standards, with a view to democratizing the use of bikes. Whatever your fitness level, experience or lifestyle, we have the perfect product for you. As experts we guide you, not only so that you will have the best benefits, but we also advise you so that you can fully enjoy a new way of moving from place to place.
Both founding partners are former professional road cyclists who have had a friendship and shared sporting career for years. We decided to create GR-100 back in 2009 in Plasencia.
Since then, we grown with the openings of Don Benito in 2014, Cáceres in 2018 and Badajoz in 2019.
			PEDRO ROMERO
Co-founder & CEO
			RUBÉN MARTÍN
Co-founder, CMO & CFO
MECHANICS TEAM
			ALBERTO BAUTISTA
Mechanics team. Ciudad Real
			JAVIER MUÑOZ
Mechanics team. Plasencia
			DANIEL LUENGO
Mechanics team. Cáceres
			ALFONSO GUERRA
Mechanics team. Cáceres
			JUANJO
Mechanics team. Don Benito
			DAVID CANYADELL
Mechanics team. Plasencia
			DAVID RUBIO
Mechanics team. Badajoz
			ALEJANDRO GARCIA
Mechanics team. Plasencia
SALES TEAM
			MIGUEL BENAVIDES
Shop manager. Badajoz
			JESÚS RODRÍGUEZ
Sales team. Plasencia
			FERNANDO RODRÍGUEZ
Sales team. Cáceres
			PEDRO SÁNCHEZ
Sales team. Don Benito
			MANUEL PÉREZ
Sales team. Ciudad Real
			ANA GONZÁLEZ
Sales team. Plasencia
BIOMECHANICS
			ADRIÁN
Biomechanics Study
WEB / RRSS / AUDIOVISUAL
			SERGIO MONTESINOS
			JL “SELU” MURIEL

