ABOUT US
We are not going to deny it, nor can we hide it. We are passionate about two wheels. We come from the world of competition, adrenaline and high standards, with a view to democratizing the use of bikes. Whatever your fitness level, experience or lifestyle, we have the perfect product for you. As experts we guide you, not only so that you will have the best benefits, but we also advise you so that you can fully enjoy a new way of moving from place to place.
Both founding partners are former professional road cyclists who have had a friendship and shared sporting career for years. We decided to create GR-100 back in 2009 in Plasencia.
Since then, we grown with the openings of Don Benito in 2014, Cáceres in 2018 and Badajoz in 2019.

PEDRO ROMERO
Co-founder & CEO

RUBÉN MARTÍN
Co-founder, CMO & CFO
MECHANICS TEAM

ALBERTO BAUTISTA
Mechanics team. Ciudad Real

JAVIER MUÑOZ
Mechanics team. Plasencia

DANIEL LUENGO
Mechanics team. Cáceres

ALFONSO GUERRA
Mechanics team. Cáceres

JUANJO
Mechanics team. Don Benito

DAVID CANYADELL
Mechanics team. Plasencia

DAVID RUBIO
Mechanics team. Badajoz

ALEJANDRO GARCIA
Mechanics team. Plasencia
SALES TEAM

MIGUEL BENAVIDES
Shop manager. Badajoz

JESÚS RODRÍGUEZ
Sales team. Plasencia

FERNANDO RODRÍGUEZ
Sales team. Cáceres

PEDRO SÁNCHEZ
Sales team. Don Benito

MANUEL PÉREZ
Sales team. Ciudad Real

ANA GONZÁLEZ
Sales team. Plasencia
BIOMECHANICS

ADRIÁN
Biomechanics Study
WEB / RRSS / AUDIOVISUAL

SERGIO MONTESINOS

JL “SELU” MURIEL